IKEA Partners with Best Buy to Accelerate U.S. Market Expansion

IKEA is deploying a novel strategy to penetrate the U.S. market faster by opening kitchen planning studios inside 10 Best Buy locations across Florida and Texas. These compact spaces will offer design services without stocking IKEA's full inventory, targeting underserved areas like Daytona Beach and Humble.

The collaboration serves dual purposes: IKEA bypasses the years-long process of building big-box stores while Best Buy gains foot traffic amid declining post-pandemic electronics demand. Shares of Best Buy (BBY) edged up 1.86% to $77.59 following the announcement.

This mirrors IKEA's global shift from suburban warehouses to urban showrooms and digital services—a pivot responding to consumer demand for convenience. The retailer's modular approach could redefine physical retail partnerships in an increasingly omnichannel landscape.